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The project

Action n.2021-1-DE02-KA 220-ADU-000033718


The "Conscious Consumption" project (acronym "CoCo") is aimed at creating a behavioral change of European citizens towards more conscious and ecological consumption models: the initiative aims to guarantee reliable information on products and to strengthen the protection of consumers against commercial practices such as greenwashing and premature obsolescence. The project will also develop a "hybrid" game (both table and online) which will be aimed at improving the green awareness of young consumers.
CoCo will therefore lead to the creation of a learning tool based on "gamification" (a methodology so dear to the new generations) and a curriculum aimed at facilitating the acquisition of awareness on how citizens can contribute to solving environmental challenges in their community, through better consumer choices.